In the vacation rental industry, one often overlooked aspect stands as a game-changer: interior design. As property managers and owners seek to provide unforgettable getaways, the importance of creating captivating spaces cannot be overstated. In this blog post, we dive into why interior design holds the key to transforming an average short-term vacation rental property into an exceptional escape.
Create Lasting Memories
In an industry where first impressions are critical, the visual impact of a vacation rental can make or break a guest's experience. When guests first check-in, they immediately want to enter "vacation mode." Creating a space that allows them to get there—and stay there— is key.
Interior design is not just about aesthetics. It's about cultivating an emotional connection with guests from the moment they step inside. Owners can create a personalized and memorable stay by tailoring design elements to resonate with the intended audience, be it families, couples, or friend groups.
For instance, a nautical kid-friendly bunk bedroom can delight even the tiniest of travelers. Or, design a space with fun pops of color to target girlfriend getaways.
Balance Form and Function
Aesthetics and functionality go hand in hand when it comes to interior design in rental properties. Smart design decisions can maximize space utilization, creating a comfortable environment that caters to guests' needs. Thoughtful layouts, durable furnishings, and tasteful decor contribute to guest satisfaction, ensuring that every inch of the property is both visually appealing and practical.
Practical Design Tips
For those considering a redesign, a few principles can guide your approach:
- Quality Furnishings: Invest in durable, high-quality furnishings that withstand the demands of vacation rentals.
- Local Touches: Infuse local art, crafts, and materials to create an authentic and memorable atmosphere.
- Comfort and Simplicity: Strike a balance between comfort and simplicity, avoiding clutter while ensuring coziness.
- Hire a Professional: If a redesign has you overwhelmed, consider handing the reins to an interior designer.
Professional Photography
Making your home’s interior functional and pleasing to the eye will photograph well and make your vacation rental property stand out online and on social media platforms. It is important to think about how your design scheme is going to photograph, so consider all the different angles the photographer will use to capture your home and ask yourself the following questions:
1. Does the design showcase the property to its best potential?
2. Does the décor flow from room to room and give the home a unified feel?
3. Does the property look too cluttered or too sparse?
4. Do some of the furnishings need to be updated due to wear and tear?
How Does Great Interior Design Benefit Property Owners?
It's not only guests who enjoy the benefit of high-quality design! Vacation rental owners may see better reviews of their property and an increase in their bottom line.
Glowing Reviews
When guests arrive at their vacation destination and it is exactly as described online, the furniture is in good shape, and the interior is well put together, they are more likely to leave a positive review after check-out. These reviews play a crucial part in future bookings because almost all potential renters will read them before reserving a vacation rental property.
Increased Profit
When renters see a great property online and they are pleased with the interior design, the photographs, and the reviews, they will likely book the property — yielding you more money. We truly believe that great interior design will make your property more competitive, ultimately earning you more rental reservations.
How We Work with Vacation Rental Owners
Akers Ellis Rentals looks forward to continuing our relationships with current owners and, if needed, help them create a great interior design scheme to make their vacation rental more profitable.
We also look forward to developing new relationships with owners inquiring about our program. If you are interested in renting your home as a Kiawah Island vacation rental, please contact our Chief Operations Officer, Jerald Hucks.
